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Awards
Effie
- 2020 Effie's Collegiate Winner
American Ad Federation
- 2021 Most Promising Multicultural Student
ANDY Awards
- 2021 National Gold Winner
- 2021 Awards Shortlisted
ADDY Awards
- 2022 2x National Gold Winner
- 2021 National Gold Winner
- 2021 National Silver Winner
Art Directors Club
- 2x Young Ones ADC Winner
Hello !
I'm lili, a strategist from Hawai'i and here's the brief:
The Problem:
After sleeping on a futon for 2 years when I lived in Japan, my sternum now cracks multiple times a day.
It's only mildly concerning...
The Insight:
I prefer audio books to music when I'm on a run
because it helps me to relax and lose track of time.
For my last marathon, I listened to Harry Potter & the Deathly Hallows.
Target Audiences I belong to:
- Surfer Girl
Good enough to look cool in front of my "mainland" friends, not good enough to make an actual career of it.
- Distance Runner
Catch me in the NYC Marathon this year!
- Amateur Baker
My fatal flaw is believing that I would win The Great British Bake Off.
-Book Worm
I'm currently juggling 4 different book clubs (yikes).
Promise:
I will do whatever it takes to win at board
games. . .whatever it takes.
Tone:
I'm an easy-going lover of chitchat and a fan of self-deprecating humor.
BRANDS















808 . 469 . 2229


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