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EFFIE COLLEGIATE NATIONAL CHAMPION
IBM x Weather Channel Brand Challenge 2020
Note: this competition is under NDA so I cannot go into full detail. However, I will provide as much as I can.
Consumers expected to be catered to with personalized and relevant content, but the weather is still being delivered as a mass, generic, data dump.
Using IBM Watson, the Weather Channel App will create hyper-customized weather reports based on users' interests.
Led primary & secondary research to uncover data-driven insights
Helped to conceptualize effective creative executions
Contributed to writing and submitting portions of the entry form
Presented to IBM executives and Effie judges
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