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hi! i'm lili, a strategist from hawai'i and 

I'M ALWAYS ON BRIEF.

HOT TAKES

And that's because I know it when I see it.

And I don't just mean that about a good insight.  I know it when I see it in every element of the campaign. From conception to reception.  And because I know, we can all stay on brief.

But for the sake of transparency, here are the few times when I'm not on brief. Here are my...

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- Parallel parking is easy

- Coke and diet coke taste the same

- White can and SHOULD be worn after       labor day (sorry Anna Wintour)

- Does anybody actually like the taste           of herbal tea or are we all lying to                 ourselves?

- 2020's Effie's Collegiate IBM Brand Challenge Winner

- AAF's Most Promising Multicultural Student 2021

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- 2021 ANDY Awards Gold Winner

- 2x 2021 ANDY Awards Shortlist

- 2021 National ADDY Gold Winner

- Registered NASTAR downhill slalom bronze medalist

808.469.2229

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